5 December 2022

Hoefnet acquired by MP Horses B.V.

MP Horses B.V., publisher of the brands Hoefslag, Hoefslag Dressuur, Bit & CAP, Manegeruiter, MenSport and Showpaard, among others, has taken over the online platform Hoefnet as of December 1, 2022.

Excellent addition

Hoefnet is an excellent addition to MenSport and Showpaard, the other brands of MP Horses B.V. that focus on carriage driving. Hoefnet provides up-to-date news, results, videos and photos of events, often in real time. MenSport is a magazine and online platform with (educational) articles, online masterclasses and serves the traditional and recreational carriage driving enthusiast. Showpaard focuses with its magazine and online platform on Hackney, Friesian and Dutch Harness Horse breed competitions.

Meike Paridaans Community Editor

Meike Paridaans, former owner of Hoefnet, joins MP Horses as community editor Mensport & Hoefnet and is thus closely involved in the further development of Hoefnet and MenSport. “Both Hoefnet and MenSport will continue to exist. By combining our strengths we can expand our offer towards visitors of both platforms.”

Leading position

Karin de Haan, manager of MP Horses, is very pleased with the acquisition. “We are very happy to be able to add Hoefnet to our existing portfolio. This expansion strengthens the leading position of MP Horses B.V. in this segment of the market.”